Rugs For Less Than
Price Of One
This sixteen page book-
let brings you the bargain of a
lifetime. It is the greatest offer ever
made in the history of house furnish-
ings. Ours is the only house in
America that can make such an offer.
You scarcely need to think about
money to take advantage of it.
Pages eight and nine; also four
and five are particularly interesting.
Look at them first.
Every word on every page of
this booklet is of extreme interest to
you. Do not cast it hurriedly aside.
You have never been made an offer
like this before and it may never
come to you again.
You will surely want our latest
book of 10,000 bargains any way. There
is a postcard enclosed with your name
and address already printed on it.
Just place a one cent stamp on it d
and put it in the mails, to be
sure of your free
May. Stern fc.
For All Four
This is the greatest bargain ever
offered the American public. It includes
one big room size, 9 x 12 foot Congoleum
Rug with three small rugs to match, each
small rug 18 x 36 inches. We bring you all four
rugs for less than the regular standard adver-
tised price of the big rug alone. One dollar brings
all four rugs on trial, for 30 days use. If pleased,
you take a year to pay.
Choice of TWO Famous Patterns-Genuine Congoleum-
3 Rugs Free-Year to Pay-All for Less Than Price of One
Never has anyone been able to make an offer like ours. We may never be able to repeat it.
Ours is the only house in America that can offer you a genuine Gold Seal Congoleum Rug at an under price — give
you extra three small rugs free— and besides all that allow you to pay almost as you please.
Genuine Gold Seal Congoleum Rugs are known
everywhere and are rapidly becoming the national floor
covering. They are universally used in good homes
everywhere, in any and all rooms. They are uncondi-
tionally guaranteed for wear. Each and every rug,
even the small ones, bears the Gold Seal that means
absolute satisfaction or money back.
We bring you the choice of two of the most
famous Gold Seal Congoleum patterns ever produced.
On pages 4 and S we show you one of the patterns in
real colors. On pages 8 and 9 we show you the other
pattern, also in full colors.
Scattered throughout the pages of this booklet
we show you other views of these beautiful rugs, how
they are used by home lovers everywhere. We also
show you how the small rugs will become almost indis-
pensable to your housekeeping.
Remember, that whichever pattern you pick
out, you get with it, absolutely free, three small rugs to
match— all four rugs for less than the regular standard
advertised price of the 9x12 foot rug alone.
Oriental Pattern No. 534
Shown in Colors on Pages 8 and 9
Probably the best thing to do right now is to turn to
pages 8 and 9 and get an idea, immediately, of the beauty of
the pattern, the wonderful design and coloring— then go back
and read this booklet through, page by page— every word.
ONE BEAUTIFUL PATTERN PICTURED IN COLORS on Pages 8 and 9: OTHER PATTERN on Pages 4 and 5
If Ordered in Time
Never in the history of any kind of merchandise has anyone equaled our
record-breaking purchase and sale of genuine Gold Seal Congoleum Art Rugs.
Last season we started our campaign to place one of these magnificent, guaranteed floor
coverings in every American home. In a few short
$1.00 Brings All Four Rugs
months 100,000 people had accepted our offer.
This season we intend to double that num-
ber. And this season we are adding to our bargain,
making it even better than before — an offer that
probably has never been equaled in any sort of mer-
chandise any time, anywhere.
Bargain offers are old stories. But our bar-
gain can be proven quickly and hardly without rising
from your easy chair.
Look through the last copies of your favorite
magazines. You are almost sure to find a big full
page advertisement for Congoleum Gold Seal Rugs
in actual colors.
Make a note of the price — the universal cash
price— of the 9 foot by 12 foot size. Go to any furni-
ture store, look through any catalog and verify this
price. See how everybody, everywhere, sells Congo-
leum Gold Seal Rugs at one and the same price.
Four Rugs for Less
Than the Price of One
A full room size, 9 foot x 12 foot, genuine
Congoleum Gold Seal Art Rug and three small rugs
to match, all four for less than the regular standard
advertised cash price of the big rug alone.
And on top of this bargain price, on top of
giving you three small rugs free, we send you all four
rugs for only one dollar with your order.
We send all four rugs for 30 days free trial.
We allow you to return them, if you wish, at
the end of a month and we will refund your dollar
and all transportation costs. »
And if you keep them and are delighted with
them, we will give you a whole year to pay.
No house in America can duplicate this offer.
on 30 Days' Free Trial
There is nothing to think about, there is
nothing to wonder about, nothing to find out about.
Almost everybody knows all about genuine Gold Seal
Congoleum Art Rugs. Practically every magazine
and newspaper carries the message of this national
All good merchants are proud to display
them prominently. Most every housewife is familiar
with them and wants them.
This Offer Holds Good
While Our Stock Lasts
The biggest order for a single item of mer-
chandise ever placed in the history of the mail order
business was not sufficient, last season, to take care of
all our orders for Congoleum Rugs. Our order this
season is double. It runs into millions of dollars. Still
we know we will not be able to get enough of these
beautiful Congoleum Rugs to satisfy everybody.
There isn't the slightest reason for you to
hesitate one minute about sending your order. All
you have to do is to turn to pages 8 and 9, where one
beautiful pattern is displayed in real colors; then turn
to pages 4 and 5, where the other lovely pattern is
pictured almost exactly as it looks on the floor.
Make up your mind which pattern you want.
Pin a dollar bill to the order blank enclosed and let us
send it to you, with three rugs free, on trial.
And back of our Double Bond
Guarantee is the Gold Seal Guaran-
tee of the Congoleum Company,
which assures you. positively, abso-
lute satisfaction with each and every
genuine Congoleum Rug or your
Order m ,
Free Catalog of 10,000 Other Furniture Bargains
Everything on the same liberal credit. All selections
sent on approval. Satisfaction always guaranteed.
$1 00 brings any order up to $30.00 worth.
$2.00 brings up to $40.00 worth.
$3.00 brings up to $50.00 _^^g| A "T I
SPIEGEL, MAY, STERN CO., CHICAG
—THE ONLY HOUSE IN AMERICA MAKING SUCH AN OFFER
This is Pattern No. 408
Mosaic Tile Design in Blue and Gray
This is the most famous of all Congoleum Rug patterns.
It has proved to be the most popular, the most desired and the
biggest favorite ever put before the public.
We have tried to picture here, as nearly as possible, the stunning
beauty of this wonderfully beautiful Congoleum tile pattern. It is a design
that looks exactly like the finest mosaic. It is bright, cheerful and pleasing
The main color scheme is in robin's egg blue with shading of
Dutch blue, and a background of soft stone gray. It is impossible, with mere
printer's ink, to bring out the truly beautiful colors of the lovely blue shades
shown in this splendid mosaic tile design.
It is a rug that is absolutely unbeatable for use in the kitchen.
Thousands of people who bought this rug from us last season used it in their
dining rooms. Wherever you place it, its soft, harmonizing colorings are bound
to please you beyond your fondest expectation.
Remember that with the big 9x12 foot size, we also send you, abso-
lutely free, three small rugs to match, all four for less than the regular price of one.
Only $1.00 with Order Blank — $1.50 Monthly
U. rifiP/lftO 9x12 Foot. Congoleum Gold Seal Rue, with three *1 7 QC
HO. £. 1Q14U0 wnll || .^g, to mKtckt ettc h is x 36 in. All four only «P l ' ' VO
PAGE FOUR ,NQ
Pin a Dollar to the Order Blank
FOUR Congoleum Rugs
far Less Than the Price of One
The four rugs pictured on these two pages all come
in one package, all match perfectly, and all for less than the
regular price of the big rug alone. We actually give you the three
small rugs free. One dollar is all you send. 11.60 is the amount you
send monthly. You take a year to pay.
Foiir (gNGOIffM R u g s
Less than Price of One
Beyond doubt, this is one of the greatest values that has ever been offered in any kind of merchandise
by anyone. Not only do you get four genuine Gold Seal Congoleum Rugs for less than the regular price of just the
one big rug alone, but with each of the lour rugs comes a guarantee so strong that it can scarcely be matched
when buying any other kind of merchandise or any other class of goods.
The Gold Seal that comes pasted on each and every rug is
the guarantee of the Congoleum Company of complete satisfaction or
This Gold Seal guarantee is unconditional and positive assur-
ance of absolute satisfaction in the use and service of these
congoleum rugs. That's what the Gold Seal on a Congoleum
Rug stands for. Behind the Gold Seal Guarantee of the man-
ufacturer is our own Double Guranteee Bond.
Choice of Two Famous Patterns
IMF 3 Rugs FREE — Special Bargain Price ~W&
— Year to Pay
We show two of the most popular Congoleum patterns that have ever
been produced. The big rug measures 9 x 12 ft. The three small rugs are each 18 x 36
in. One dollar is all you need send to get your choice of either patterns sent on 30 days'
trial. If you wish both patterns — send two dollars— AND GET ALL 8 RUGS.
Brings All Four Rugs on
a Month's FREE TRIAL!
Ours is the only house in America that
can make you such an offer. No one else can
bring you a genuine guaranteed Gold Seal Congo-
leum Rug, in the full 9 foot by 12 foot size, with
three small rugs extra, and all for less than the
regular price of the big rug alone. And on a
Use the Special Order Blank Enclosed.
Write your name and address plainly. Say which
pattern you want. Pin a dollar to it — mail at
once. We will ship immediately — on approval all
four Congoleum Rugs — in one complete neat pack-
age. No muss, no bother, no trouble to lay. If
satisfactory take a year to pay.
If yon return the rugs, your dollar will
be refunded and also all freight costs.
Three Ru gs FREE For heavy
i = wear spots in
front of range, sink, kitchen. At thresholds, in
hall, in front of dresser or bed. While this offer
lasts, we give 3 of these small rugs free with each
large rug, all 4 for less than the price of one.
The Rugs of Guaranteed Wear
ideal for the Farm
Congoleum Gold Seal Art Rugs are the most popular floor covering
known. They are rapidly becoming the national floor covering — highly prized in good
homes for any and all rooms.
Waterproof. No burlap for water to rot.
Surface is hard, smooth and wear-resisting. Does not
stain. Not marred or hurt by spilling of hot liquids.
They lie flat from the first moment without
fastening. They never curl up or kick up at edges
or corners. No need to tack or fasten them down.
Dirt cannot accumulate underneath.
Less work. Rid yourself of back-breaking
drudgery. Dirt, ashes, grit, dust or mud cannot
"grind into" Congoleum Gold Seal Art Rugs. A
damp rag or mop keeps it clean and colorings bright.
No laborious beating, no sending to cleaners.
Absolutely sanitary. All this guaranteed by the
famous Gold Seal that means complete satisfaction
or your money back.
On the Farm saves endless toil. The trail
of muddy boots and "tracked in" dirt disappears
under a damp mop.
The Famous Tile Pattern— No. 408
Look at Picture in Colors on Page 4 and 5
the Gold Seal Congoleum Art Rug that made history last spring, not only for
'oleum Company but for ourselves. Probably no floor covering of any quality or kind ever
up the popularity of this beautiful design. %
In three months this past spring, we placed this beautiful No. 408 pattern in
one hundred thousand American homes. During all this time, dealers all over the country
found this pattern so extremely popular that they could not keep up with the demand.
Just think of one hundred thousand rugs, of a single pattern and of
a single size, sold to one hundred thousand people just through magazine ad-
vertisements in a short three months.
Blue end Stone Gray. It is a superb tile design that looks
like mosaic. It is bright, cheerful and pleasing. Lovely robin's egg
blue, with shadings of Dutch blue and a background of soft
stone gray, give a matchless effect that can scarcely be
appreciated until seen.
The design is particularly suited for the
kitchen or dining room. It's really the utmost ex-
: z ~ '^S^H^ pression of neatness and good taste.
^ -? - ; : l^S^s* Only $1.00 with Coupon— $1.50 Monthly
Nn F 1 fiPAftft 9x * 2 ft * Congoleum Gold Seal
HO. t lDI/'f UO Rug w itK three small rugs to
match, each 18x36 <L 1 "7 OC
in.— all four only . ?*/ -573 *^*— ^
PATTERN NO. 408 ABOVE
SHOWN IN COLORS ON PAGES FOUR AND FIVE
Simply Pin a Dollar
to the Order Blank Enclosed
^S£X^£S^^^^S^-^s^z-r, w & T r n / me and addre -
mail at once. We will ship tamediaWv ot aDDmvT a llf^..?rL™i n .. a J°o ar b,,lt0 the order Wank-and then
No moss, no trouble to lay. SSfacto™, tai£ a ye* to pay nBoleum Ru S*->n one complete, neat packag,
SSSi n a yeS e L I *y OUrS ~ 10Wer ***? *^ ^ free, 30
Oriental Pattern No. 534
The Most Beautiful Congoleum of All
niiii e i b ^ tt0m oJ i thi , s pa f e we show our new Pattern, a beautiful
Oriental design in lovely colors. We consider it the most stunning Con
SSffiSSfSSf pr ? duced - On pages 8 and 9 we show tWs bvely
11V? ^ffi C ° l0rS ' ,us * as ^V xt ? appearance as possible. But you'll
meSprinted Rtag*™ * ** the rUg itSelf is far better tharfthis
The Colorings are indescribably beautiful.
The. rich shade of blue which dominates the ground
work, is the color that is being used so much by home
decorators m expensive homes. It is a true oriental
blue— a blue with varied shades and tonings that the
cunning weavers of the Far East have used so much
in their wonderful masterpieces.
The graceful, well balanced and pleasing all-
over design is composed of myriad shades of harmo-
nizing and blending colors, with here and there a sharp
note of contrast, that, like all true Oriental designs
makes it always interesting, always seemingly new!
Rich, mellow ecru shades and old ivory, with
light tans, weave their way thr. ugh the field of blue
Mingled with this cheerful and pleasing effect, are the
lovely tints and high lights composed of peacock blue
robin s egg blue and darker tones to show them off!
Old rose tints, tiny specks of lighter pink,
shading, in some cases, to a dark mulberry, with
carefully placed figures in darker browns, round
out the color scheme.
Another glance you see a general vining or
spray effect connecting aJl the various figures, almost
faint enough to be overlooked at first glance. This is
in black and here and there a black figure, setting off
more delicate shadings, has the effect of holding all
together i n a manner charmingly artistic.
The Border Background contrasts against the
blue all-over center by reversing the color scheme.
hcru and tan shades form the border background
It gives a splendid note of contrast.
This is Pattern No. 534
See It IN COLORS on Pases 8 and 9
Here is a rug that from a distance of a few
feet assumes the appearance of a beautiful French
Wilton, a genuine Oriental. In it you have all the
advantages of design and coloring, cheerful warmth
and stunning color effects so much sought after in
high grade woven fabrics. You have, besides, the
benefit of wonderful durability, freedom from clean-
ing, sweeping, hard work and drudgery.
For Any Room
Such a beautiful rug is ideal for your
very best room, for the living room, for the
dining room. You can't imagine anything
more bright and cheerful, moi e cozy and home-
like in the bedroom. It is an all purpose rug that
you can place anywhere and be proud of it.
While it is beautiful enough to use in your
parlor, it is just the sort of pattern and coloring that
women who like cheerful coloriags and beautiful ap-
pearance will love to place in your kitchen. It will
not only lighten your labors because of its easy clean-
ing but its effect in the kitchen is so cheerful that it
is bound to make all your kitchen work seem that
Only $1.00 with Order — $1.50 Monthly
NO. E16C534 l X M ft * Con e°'eum Gold
2 "vi/ya-r Sea| R w|t|| h
Rugs to Match. Each 18x36 OLfT QC
inches. All four for only - - S>A/«5J5>
Four Congoleum Rugs
for Less than the Price of One
the three smaller companion rues
are each 18x36 inches. They match the larfe
wo g nde r flX y ha P ndy CUlar - ^ *" ** th4
Or you may use them between thresholds
where they will be especially attractive and pieasin J In
front of your dresser, at the side of the bed in the "Son?
hall, you'U find them just what you have always wanted
Remember that if you select pattern No 534"
evlry wly 1 ;^ 5 ** C ° me W * h * f ™> wil1 ~teh ft in
Pay Little by Little
Taking a Full Year
If you had to pay full cash for all four of these
beautiful Congoleum Rugs, it still would Hp *Kp w *
bargain possible to find anywhere. But we send fei
IteOToU^* ° f Pattern - f ° r -lyTnlffi 1 fig
We send them to you on 30 days' free trial
We tell you to put all rugs down on the floor
WSEnV* 1 reCeive them and use ^ f o°r°a
If you return them, we refund your dollar and
transportation charges both ways. If you want in l™
them you spread the cost over a full yea? eep
You send us only $1.50 monthly until the soe-
cial bargain price is paid. The only danger is in waft
If you would like to get both patterns senJ
sswa, 1 ^ blank - ~ $3o ° saws
Here is the
Famous Gold Seal
Page 7— INQ.
Be sure to mail your
postcard for your free copy
of our Homelover's Bargain Book
of 10,000 Other Bargains.
534 ABOVE SHOWN IN COLORS ON PAGES EIGHT AND NINE - YEAR TO PAY!
S^S* , '£*£ N^
^J 4 ^
■sue- - <-< >- <5g?-
33^ C — ^ 3
Each small rug
measures 18x36 in. All
three are wrapped with
the big 9 x 12 ft.
rug in one com-
i) \ a^>^> \ * »
"how the small
how you ever kept'
house without thenT
Three Rugs Free
For heavy wear spots in front
of range, sink, kitchen. At thresh-
olds, in hall, in front of dresser or
bed While this offer lasts, we give
three of these small rugs free with
each large rug: all (our for leu
than the price of one.
i v^nsrACTion Giu»*NTia> k
yr @NG0IMM R u g s
s than Price of Que
Almost everybody knows the price of the Famous
Congoleum Gold Seal Art Rugs, They are advertised
and sold at the same standard price everywhere.
Look everywhere else first if you wish— stores,
catalogs, magazines, and newspapers. You'll
find no other offer like ours. If, for
any reason you return the rugs,
your dollar will be refunded
and also all your freight
Brings All Four Rugs on
a Month's FREE TRIAL
Ours is the only house in America that
can make you such an offer. No one else
can bring you a genuine guaranteed Gold
Seal Congoleum Rug, in the full 9 x 12 ft.
size, with three small rugs extra, and all for
less than the regular price of the big rug
alone. And on a year credit.
Mail the special order blank enclosed. Write
your name and address plainly. Say which pattern you
want. Pin a dollar to it— mail at once.
We will ship immediately — on ap-
proval — all four Congoleum Rugs — in one
complete, neat package. No muss,
no bother, no trouble to lay. If sat-
isfactory, take a year to pay.
22 ^W^r ~ -
j£&. *"" :
m , -s»
v >>. a*
^4\ ; ^
There it only one
leum, identified by the
Gold Seal above. It protects
you against dissatisfaction and
gives you unconditional money*
back guarantee. Behind the Gold
Seal Guarantee is our own Double Bond*
Look for the Gold Seal
on ALL FOUR BUGS.
Oft Pages Four and Five
We Show Another Pattern
The large rug shown above is the famous Oriental
Gold Seal Congoleum Rug, pattern No. 534. At the left are shown
the three free rugs that comewith it — all for less than the price of
one. They all match perfectly. On pages 4 and 5 we show another pat-
tern — the famous mosaic tile pattern No. 408. With it also comes three small
rugs to match. One dollar with the order blank will bring you either pattern,
with three small rugs to match free. If you wish botb patterns, send two dollars with
tie order blank — pay three dollars monthly and get all eight ruga.
This is Pattern No. 534
Famous Gold Seal Congoleum
This is the beautiful Gold Seal Congoleum Art
Rug as shown at the top of this page. On the floor, it looks
unbelievably like an expensive woven rug. The richest
blue color dominates the ground work. Mellow ecru, old
ivories, and light tans, set off the blue field. Mingled with
these lovely tints are peacock blue, robin's egg blue and
darker tones. Old rose, tiny specks of lighter pink and
dark mulberry are artistically placed. Darker browns and
blacks lend dignity and richness.
The border background contrasts with the blue all over
center by reversing the color scheme. Ecru and tan shades form the
border background. In this rug you have all the advantages • i de-
sign and coloring of cheerful warmth and lovely color effects so
much sought after in high grade pile fabrics
An ideal all purpose rug, beautiful in any room. Perfect
for living room, or parlor. Lovely in bedroom or dining room.
Charming in the kitchen. A real boon to the women folks on the
farms. Saves endless drudgery.
Only $1.00 with Order Blank— $1.50 Monthly
W/i ElCrCQil 9*12 ft. Cootoltam Gold SwIRnt <M 7 OC
11 U. LI V OO'T "I* 11 three " m&u "**■ to match, J> X I •U J
each 18 x 36 in. — all four only *
Read These Carefully
We Refer You to Any Bank
ss Company in United States
We hereby afcree to guarantee the faithful and
complete fulfillment of all agreements, promises and state-
ments contained in the Spiegel, May, Stem Company
We further a^ree upon application of any customer
of the Spiefcel, May, Stern Company, to furnish free of
charge, a legal bond undertaking to assume separate and
independent responsibility of a financial or other nature
in the event of any promise, statement or guarantee not
being carried out as agreed in the Spiegel, May, Stern
Company Guarantee bond.
Your own postmaster or station agent;
any bank in Chicago, New York, or other large cities; or any bank in any
town in the United States will tell you that the Spiegel, May, Stern Company
will keep every promise that it makes you. We especially refer you to the Corn
Exchange National Bank of Chicago? one of the very biggest in the whole country.
Genuine Gold Seal Congoleum
The Only Rug of Guaranteed Wear
There is only one guaranteed congoleum,
identified by the famous Gold Seal. This Gold
Seal is pasted u^on each and every rug. Even
the small rugs that we give you free with this
wonderful offer are all identically the same
quality as the big rug and, each and everyone
bears the famous Gold Seal.
This Gold Seal guarantee protects you
against dissatisfaction and gives you an uncon-
ditional money back guarantee. You never
bought anywhere at any time, any kind of mer-
chandise with such positive assurance of
Behind the Gold Seal Guarantee is our
RMiimt AMirtu* Secretary
own Double Bond, printed on the front cover of
cur catalog, and which applies to every pur-
chase made from our house. Our Double Bond
is a legal document, legally binding and ob-
ligates us to live up to every statement, every
promise that we make.
It is secured by the National Surety
Company, whose bond is accepted in any court
of the land. On this page we print the famous
Gold Seal, we print our Guarantee Bond, and
we print the National Surety Company endorse-
Even if you never heard of the Spiegel,
May, Stern Company before, you see you never
take the slightest risk in buying here.
Don't Fail to Send for Our FREE Bargain Book!
It brings everything
with the positive assur-
ance of guaranteed sat-
isfaction. The postcard
mailed today means
your copy will be sent^
you at once.
a Year to Pay
It brings 10,000 other wonderful bar-
gains. It brings you the same wonderful
liberal cred it. It enables you to furnish your
home the way you would like to have it,
and pay little by little almost as
Send Your Postcard Todau
for this BIG FREE BOOK/
GENUINE GOLD SEAL CONGOLEUM RUGS FOR LESS THAN THE PRICE OFONE - YEAR TO PAY
rage 10 -Inq.
Nail Your Postcard Today i
TO BE WITHOUT
No matter whether or not you send for this wonderful Congo-
leum Rug bargain, we want you to have a Free copy of our big Home Lover's
Bargain Book anyway. It shows 10,000 other bargains in beautiful things for
the home— every thing from cellar to garret. To ge.t it, simply put a one cent
stamp on your postcard enclosed. Notice your name is already printed on
the postcard. Then drop it in the mail.
Before Buying Any Furniture
Use It a Whole Month FREE I
Read this offer out aloud to the family. Try to pick flaws in it.
See if we can ever gain anything by even slightly misleading you.
First, our book is free and we want you to have it. No matter what you ever
select from it— whether a few pots and pans for the kitchen or a beautiful bedroom suite,
your selections are first loaned to you free for a whole month. Your request to see things is
enough. There will be no red tape, no embarrassment, never any large deposit.
You assume no obligations to keep anything. Explanations or apologies
fc are unnecessary when you return articles. We never mention exchanging things. We
actually urge you to use your selections just like your own for a whole month.
We know that it is hard to believe all this. Why not read it over again—
slowly. We mean every word we say. There is no catch anywhere; nothing held back.
Still it is not quite all we agree to do. For if you keep your selections, you pay little by
little almost as you please. This is exactly the way we tell you to send for our Bargain
Congoleum Rug Offer. It's the same with everything we sell.
Rock Bottom Prices— And We Will Prove It
We promise in our newest book, real values— not re-
ductions, discounts or emergency sacrifices. The bargains we
show will continue to be big values all through the season, and
for a long time to come. Our Congoleum Rug Offer is just one
bargain. We show thousands of others.
^Regardless of everything else, the chance to make a
real saving on house furnishings should interest you suf-
ficiently to ask for this free book. With our book in your
hands, you can determine in a few moments whether the
things we have told you here are merely claims or actual
facts. For the sake of mailing your postcard, do you think
" t to be without it?
IWE URGE YOU
TO SEND FOR THIS)
CATALOG AT ONCE ]
ONE— TWO— or THREE Dollars About All You Ever Need
10,000 Home Needs Loaned FREE— Credit FREE to All
No greater display of house furnishings is shown anywhere. It is probably
the largest book of the kind published. A great many things are shown in their actual
colors. It costs us, with the mailing, more than $1.00 a copy.
No matter where you have been $2.00 brings up to $40.00 worth-
buying furniture, or where you intend to go
in the future, it will prove invaluable as a
price guide anyway. It will give anyone won-
derful ideas about good house furnishings of
all classes, at all ranges of prices.
Credit Without Asking
Pay As You Please
With our free book come even better
terms than you dream of now. For instance,
One Dollar is all you need to get
$30.00 worth delivered on 30 days' free trial.
$3.00 brings up to $50.00 worth.
AND YOU ALWAYS HAVE
ABOUT A YEAR TO PAY.
This credit is offered freely to every-
body, no matter where you live, what your
position may be, or what your income is.
There is never any annoyance or bother be-
fore you order or afterwards. No collectors;
we hate red tape.
Our kind of credit is the sort that folks have
always enjoyed, when buying a home. Only we have
no mortgages, no legal bother of any kind. We
simply allow you to pay for home comforts while
you use them.
You Will Never Know
Unless You Have Our Book
The easiest tiling in the world is simply to
say that this is too good to be true, and forget all
But in this very booklet we prove one of our
bargains the biggest of a lifetime — Our Congoleum
Rug Bargain. We prove pur credit, our service,
Without our Big Book, it is impossible to put
us to other tests. With it, you can easily convince
yourself one way or the other without even order-
ing a thing. \
See all other bargains, Then Iook.every where
else, too. Compare our va$i*ee as milch as you please.
But be sure to have our Book so you can do all this.
You'll find it worth while.
It tells you everything more completely. We
show a bonded Guarantee such as no one else has
ever given. This would prevent our going back on a
single statement, even if we were inclined to do so.
BE SURE TO LOOK ON PAGES 4 AND 5; THEN TURN TO PAGES 8 AND 9
Page 11— Inq.
Ru^toMatch with Each
9x12 Congoleum Rug
In Front of Sink
In Front of Stove
Q^ese small rugs fill
long felt want many home
We are the only house in America
that can make you this wonderful Congoleura
offer. Nowhere else will you find anyone giv-
ing three Congoleum Rugs free and all four
ruga for less than the regular price of the
big rug alone. As an entirely extra accom-
modation we allow a year to pay.
If you prefer to return the rugs after a
month's trial, we refund your deposit immediately
and also all freight costs both ways.
When you get these three small rugs, and use
them for a while, you will wonder how you were ever
able to keep house without them. You know that the
heavy wear spots are in front of the sink, the kitchen
cabinet, the stove, the ice box and at the thresholds.
No matter what kind of floor covering you own there
is always some spot of this kind that shows more
wear and spoils the whole appearance.
The minute you get your big rug, lay the little
rugs on top of it injust the proper places to prevent
any uneven wear. They will last a whole lot longer
and keep everything looking much prettier and better.
This Is Really
a Genuine FREE Offer
People are accustomed to offers that claim
to give things free. This offer is entirely different.
For instance, look anywhere and everywhere
and you will find the price of a genuine Gold Seal
Congoleum Rug in the full 9 ft. x 12 ft. size is always
thf same. The nearest magazine you happen to have
will tell you that. You will find it true in all stores.
Our price brings all four rugs for actually less
than the universal standard price of the big 9x12 ft. rug
alone. So you see we give you the three rugs free.
Send Only One Dollar!
To get all four mgt sent on approval for 30
days* free use— just pin a dollar bill to the order blank
enclosed. We will ship the pattern you select.
Whichever pattern you pick out, all four rugs
will be exactly the same. If you select pattern 408
shown in full colors on pages 4 and 5, then the big rug
as well as the three small rugs will be the same pattern.
If you select pattern 534 shown in colors on
pages 8 and 9, then the big rug and the three small
rugs will aU be alike.
We cannot send you the big rug in one pat-
tern and the small rugs in another pattern. All four
rugs will come to you in exactly the same design-
matching in every way.
of Two Famous Patterns
On pages 4 and 5 we show you the fa-
mous mosaic tile design, pattern 408. One of the
most popular Congoleum rugs ever produced.
On pages 8 and 9 we show the beautiful
Oriental Pattern No. 534, which is considered the
moat beautiful Congoleum design.
On this page at the left we show you the
small rugs that match pattern 408. Above we
show you the small rugs that match pattern 534.
Whichever pattern you select you get three ruga
free to match.
Four Congoleum Rugs
For Less Than the Price of One
Each and every rug bears the famous Gold
Seal that means complete satisfaction or money
back. There is one big 9 x 12 ft. rug and three small
rugs to match. Each small rug measures 18 x 36 in.
Look for the Gold Seal
on Every Rug
Page 12— Inq.
THIRTY DAYS' FREE TRIAL— YEAR TO PAY-THE BARGAIN OF A LIFETIME
for Every Room in the Home
Another View of the Lovely
Oriental Pattern No. 534
For Living Room, Dining Room,
Kitchen or Bedroom
CONGOLEUM— THE ONLY RUG OF GUARANTEED WEAR-
Pattern No. 408
makes a wonderful rug
for the kitchen
-THE BIGGEST BARGAIN EVER OFFERED
Here is a picture of our latest
iW xTCQ0^ Home Lovers' Bargain Book-
Jr\fiW^^**^ now runn * n & on the presses.
/£ 7 We want to send it to you abso-
* lutely free. We would like to place a copy,
if possible, in every American home. We believe that it would result in
better homes, nicer homes, more home happiness and comfort.
It shows everything in home furnishings from cellar to
garret— a great big display in every department.
No store, no matter how big, could show such a vast variety.
It brings to your home, to your easy chair, the opportunity to see every-
thing good in furniture and house furnishings; to make your choice at
leisure without stepping outside your door.
It will bring to you many thoughts for the improvement of
your home surroundings. It will doubtless prove an excellent guide to
prices. Here and there you will get some splendid ideas that you can use
in your home, whether you buy from us or not.
Stamp the Postcard and Mail it NOW
In fact, for the present let's not talk about buying at all.
Let's forget all about our wonderful credit plan, our Free Loan offer,
our splendid bargains.
We are inviting you in this message to have a free copy of
this new Home Lovers' Bargain Book. We want you to have a free copy
of it, no matter where you are buying furniture now, no matter where
you intend to buy it in the future.
No matter who you are or where, you live, or what your cir-
cumstances may be, we would welcome the opportunity to place a copy of
this beautiful book in your hands free.
We would like to know that whenever you shop for furniture, whenever
you are looking through other catalogs, that there is a copy of our book in your home also,
so that if you care to make comparisons you can do so.
Notice your postcard has your name and address on it already. So just
put a one cent stamp on it and mail.
Mail Your Postcaid
Our Great Congoleum Offer Is One Opportunity
There Are 10000 Others In Our Big Free Catalog
Forget all about buying for the present. If you want to take advant-
age of the wonderful Congoleum Rug Offer, do so immediately so that you
won't lose this great chance. If you don't order the Congoleum Rugs, ask for our
Free Book anyway immediately.
Ask for it quickly, because it, too, will not last long. Hundreds of thous-
ands more people are bound to write for it this season than we can supply. Don't let any old-
fashioned idea stand in the way of your writing for this book. Don't let silly prejudices
stand in your way.
It brings such a tremendous variety in all
f*m**^*»§Zd. ff^ C^ MMl ranges of price that no store, no matter how large,
utBtttt is Extra eve^^^
For the present, we're not talking
about credit, we're not referring to our
wonderfully easy terms, we're not talking about the
fact that you can get everything you need for the home
and pay little by little, almost as you please.
All that is something extra, a nice feature
that you'll enjoy if you ever trade here. But, at this
moment, we're asking you to send for this book
simply because it will bring to your home the finest
and biggest collection of good house furnishings that
anybody anywhere has ever sllown.
It brings you the opportunity to shop for
home things leisurely without leaving your easy
chair, without bother, persuasion or influence. You
can make up your mind any time, any way and in
a manner which must in the long run prove com-
It brings whatever article you ever select on
free loan for a whole month. This is a free trial offer
that we believe entirely different from any you have
ever known. It allows you to use things, and plenty
of time to compare them and test them in every way
It brings ten thousand times the opportunity
offered in our wonderful Congoleum bargain. With
might and main we have exerted, every thought,
every particje of ability, every bit of energy we possess
to duplicate that kind of a bargain in every item
shown in this splendid book.
It brings furniture and home comfort with-
out waiting — when you want them, when you must
have them— without money worry, without hardship,
It brings every possible advantage you have
ever enjoyed anywhere, at any time, when buying
home needs, and many other benefits and advant-
It brings, last but not least, the easiest credit
that anyone could ever possibly dream of enjoying.
It brings credit so wonderful that it is al-
It comes, all this, just for the asking — just
for the sake of sticking a on^-cent stamp on your
postcard enclosed, and getting it into the mails with-
out delay. Your name and address is already
printed on postcard.
SPIEGEL, MAY, STERN CO., CHICAGO-THE HOUSE OF BARGAIN HOUSEFURNISHING-ALL ON CREDIT
Page 14— Inq.
(ongoleum --Known Everywhere!
To prove our bar-
gain without going
outside your home,
look through any one
of these magazines:
Ladies' Home Journal
Saturday Evening Post
The Red Book
The Farm Journal
The Farmer's Wife
Woman's Home Companion
The Christian Herald
1 seores of others. Look in practically
r,big newspaper, inquire at almost
r furniture store.
We show on this page a group of actual Congoleum
advertisements. Notice the price of the 9x12 foot rug is always
the same. That is also true of all other sizes. Go to any store,
look through any catalog, search any magazine, and you will
never find it any different.
That is what makes our wonderful offer the bargain of a lifetime.
We bring you a beautiful, big 9 x 12 foot genuine Gold Seal Congoleum Rug
and three small rugs to match, all four for less than the regular standard cash
advertised price of the big rug alone.
Our price is lower than any in existence, and besides we give you
three rugs extra, each small rug measuring 18 x 36 inches. We do even more
than that. We offer you your choice of two of the most wonderful Congoleum
patterns ever produced. We send your selection, on approval, for 30 days*
trial, for only one dollar with your request. Simply pin one dollar to the special
order blank enclosed, say which pattern you want and we will immediately ship
you all four rugs.
And there is still something else. If you are entirely satisfied, you
may pay little by little, only $1,50 per month— taking a full year's time.
If you would rather return the rugs, we will refund your dollar
deposit and also refund, immediately, all freight charges you have paid out.
No other house in America can make you such an offer.
Congoleum rugs are known everywhere. They are always identified
by the famons Gold Seal. This Gold Seal, pasted on a genuine Congoleum Rug,
guarantees satisfaction or your money back. Always look for it. You will find it
on each and every one of the rugs we send you.
DON'T FAIL TO MAIL YOUR POSTCARD FOR BIG FREE CATALOG - DO IT NOW!
3 Small Rugs
Page 15— Inq,
Above everything else we want you
to have a copy of our latest Home Lovers
Bargain Book. It is probably the biggest
catalog of house furnishings published. Its page
size is about the same as the Saturday Evening
Post or the Ladies Home Journal, making it
possible to show big pictures and to describe
everything completely and thoroughly. .
You will find enclosed with this an-
nouncement, two post cards. One is for your
use; the other, if you wish, hand to a friend. j
Your post card has your own name
and address printed on it already. All you
have to do is to take the post card, put
a one cent stamp on it and drop it in
the mails without delay.
This big book of ours costs, with
the postage, about $1.00 a copy, yet it
is free to you and we want you to
Aside from the ideas you will
get from its beautiful display of house
furnishings, is the ease of buying
on our plan. The way we gladly
send you the four Congoleum Rugs as
described in this booklet is the way we
are glad to send you anything.
The big book shows probably
10,000 such bargains. Our catalog
terms are even more liberal.
You will never know any an-
noyance when trading here, any em-
barrassment, any bother of any kind.
Turn Your Spare Pennies
Into Home Comforts
We have no salesmen and no collectors. Our big catalog
shows everything we sell. It pictures truthfully and we describe everything,
even to the tiniest detail. We could not mislead you or exaggerate or mis-
represent if we wanted to — as our business is done entirely by m2 ; l, and
we could not use the mail if we did not deal honestly.
Credit Without Asking
Whenever you see anything in our big book that you want, simply pin to
the order blank the small first deposit, get your selections on a month's free trial and pay
little by little afterwards if you are perfectly pleased. Whatever doesn't perfectly please
you, send back and have all money refunded.
So you see there are no objections to our plan. Everything is for your
benefit. We go to extreme lengths to guarantee you satisfaction. As long as we
bring you real bargains that are easily proven, isn't it foolish not to take advan-
tage of credit and furnish your home cozily, paying little by little, instead of causing your-
self hardship by trying to meet such expense by paying full cash all at one time?
The cash method of furnishing homes is really the old fashioned way. People
who insist on paying cash are usually the families who have the poorest homes.
Such folks spend their lives wishing and waiting for nice homes. They scrape
to save up in advance— and then buy. They seldom do. They continue to "do without". We
say: ''Don't wait any longer." Save up, little by little while you use your new things. That
is so much better and you'll find it actually a lot easier. Just a few pennies laid aside now
and then. It's like turning spare pennies into home comforts.
So, once more we say do not fail to mail your post card — the post card that
has your name and address printed on it. All that is necessry is to put a one cent stamp on
it. And we like would very much to have you hand the other post card to a friend of yours.
SEND FOR THIS BIG BARGAIN BOOK NOW/